Durante su intercambio en Northumbria University, Ana María Amaya creó una campaña publicitaria para el tema climate crisis, en un concurso organizado por Creative Conscience. Con su propuesta #StopShiftingTheBlame Ana María obtuvo el premio de bronce en su categoría.
#StopShiftingTheBlame is about understanding Gen Z’s consumerist impact. Despite their activism, they prioritize aesthetics, overshadowing sustainability. This leads to excessive consumption, reaching absurd levels. While corporations and governments seem culpable, they’re nothing without consumers. It’s vital to #StopShiftingTheBlame. Using humor, bold visuals, across social media, the internet, and streets, making it easy to grasp. Humor as a key in understanding and mocking these consumerist behaviors.
